Garden
NOW STREAMING
Shine bright (like a worm)
Short Film (three minutes, twenty-four seconds), by Camille Belmin, in collaboration with Janina Weißengruber (2024)
ABOUT STREAMING
Bi-weekly streaming of one of the enchanting films from our festival in 2023.
About the Film
Mainstream Western culture is saturated with an aesthetic of gloss and shininess that inherently opposes decay or dirt. The iconization of sleek bodies serves as a tool to attract attention and sell mass-produced consumer goods, holding promises of success and happiness.
What if living processes such as composting were idolized instead, using a language appropriate to the mass media? What if popular culture could
find an obsession with the feces of worms?
This speculative advertising campaign promotes decay and compost as critical components of life on earth - a rather obscure process for urbanized societies that should be brought back to the center of our attention. What are the potentialities and limitations of the language of capital to promote social and ecological transformation? Can the tools of aesthetic enchantment and the visual logic of selling be used in a progressive way to foster greater harmony and equality between different life forms?
Mainstream Western culture is saturated with an aesthetic of gloss and shininess that inherently opposes decay or dirt. The iconization of sleek bodies serves as a tool to attract attention and sell mass-produced consumer goods, holding promises of success and happiness.
What if living processes such as composting were idolized instead, using a language appropriate to the mass media? What if popular culture could
find an obsession with the feces of worms?
This speculative advertising campaign promotes decay and compost as critical components of life on earth - a rather obscure process for urbanized societies that should be brought back to the center of our attention. What are the potentialities and limitations of the language of capital to promote social and ecological transformation? Can the tools of aesthetic enchantment and the visual logic of selling be used in a progressive way to foster greater harmony and equality between different life forms?
Credits
Camera, editing: Camille Belmin, Janina Weißengruber
Shooting: Janina Weißengruber and Teuta Jonuzi
Music: INGI (Ines Cartas and Senergi)
Camera, editing: Camille Belmin, Janina Weißengruber
Shooting: Janina Weißengruber and Teuta Jonuzi
Music: INGI (Ines Cartas and Senergi)
Camille Belmin is ...
License: All Rights Reserved.